Revenue
A failed purchase is lost revenue.
ORANGE · CÔTE D’IVOIRE
Value-added services:
the platform and the revenue engine.
Synelia set up Orange Côte d’Ivoire’s VAS platform and runs its operations. We also built the bundle purchase engine: the component that turns every bundle purchase into revenue, in real time.
THE CONTEXT
Every bundle sold must be activated, billed and confirmed within seconds.
Internet bundles and value-added services are bought around the clock, via USSD, app or web. Every purchase calls on the catalogue, eligibility, charging, network activation and customer notification.
Synelia deployed the VAS platform and the bundle purchase engine, and now runs their operations: the operator’s revenue depends directly on their availability.
THE CHALLENGES
Three objectives
to deliver together.
Real time
Immediate activation after payment, confirmation to the customer.
Availability
A service in constant demand, around the clock.
OUR RESPONSE
What we
built.
Bundle purchase engine
Catalogue, offer rules, purchase with airtime or mobile money.
Real-time eligibility
Balance, offer and limits checked before every purchase.
Charging & activation
Billing and network activation, with no manual intervention.
Notification
SMS confirmation and receipt to the customer.
VAS platform
The operator’s value-added services, integrated with the billing system and the network.
Dedicated monitoring
Open-source administration platform: monitoring, logs, backup.
ARCHITECTURE
How
it’s built.
01ChannelsWhere the customer buys
USSDAppWebPartners
02Bundle purchase engineEvery purchase, end to end
CatalogueEligibilityChargingActivationNotification
03VAS platformThe service foundation
Value-added servicesBilling integrationNetwork integration
04OperationsProvided by Synelia
Centreon monitoringLogsBackupOn-call
WHAT THE PROJECT DELIVERS
Results
in production.
Real timeimmediate activation after payment
Revenuegenerated with every bundle purchase
24/7operations by Synelia
2components: VAS platform and bundle engine
EXPERTISE INVOLVED
The expertise
behind this project.
WHAT COMES NEXT, WE BUILD TOGETHER
A similar project?
Let’s talk.
We start from your context and constraints to propose an initial approach.
Let’s talk about your project