Synelia / Expertise / Data & performance

EXPERTISE · DATA & PERFORMANCE

Reliable data.
Informed decisions.

Data engineering, dashboards, automated reports and predictive models: data that drives management decisions.

WHY IT’S CRITICAL

Every transaction, every connection generates data. Today, it lies dormant. Tomorrow, it steers.

We build the data pipelines that turn scattered files and databases into reliable indicators: collection, quality, warehouse, dashboards, automated reports. Then the models that anticipate: scoring, prediction, segmentation.

That is what OMER does for Orange’s Mobile Money and Airtime distribution in Côte d’Ivoire and Burkina Faso.

THE CHALLENGES

What we
often hear.

Figures that don’t match

Every department has its own spreadsheet, and none of them agree.

Decisions at D+7

Reports arrive when it’s too late to act.

Untapped data

Logs, files and business databases that are never used.

WHAT WE DO

What we
take on.

Services that combine to fit your context, from scoping to operations.

Data engineering

Collection, ETL, data warehouse and data lake.

  • Spark, Airflow, dbt
  • ODS, warehouse, data marts

Dashboards and BI

Management KPIs and automated reports.

  • Power BI, Superset, Kibana
  • Hourly email reports

Scoring and prediction

Machine learning models to anticipate.

  • Stock-outs, inactivity
  • Segmentation

Quality and reconciliation

Quality rules, database reconciliation, revenue assurance.

  • Automated controls
  • Discrepancies detected

Regulatory reporting

Automated reports for supervisory authorities.

  • BCEAO, Banking Commission
  • Traceability

Geolocation

Spatial analysis of activity and the field.

  • Point-of-sale mapping
  • Geographic data

OUR APPROACH

How we
work.

01

Map the sources

Where the data is, who produces it, and at what quality.

Source map
02

Make reliable and consolidate

Quality rules, warehouse, history.

Data foundation
03

Deliver insight

Dashboards and reports for every use.

Shared KPIs
04

Anticipate

Predictive models, evaluated and monitored.

Models in production

WHAT YOU GET

Deliverables
you can verify.

Scope, responsibilities and acceptance criteria are defined during scoping.

Source mapAnd quality rules.

Documented warehouse and data flowsWith monitoring.

Dashboards and reportsAutomated and shared.

Evaluated predictive modelsAnd monitored over time.

TECHNICAL ENVIRONMENT

Technologies
we master.

Around thirty open-source and vendor solutions, chosen to fit your context. Technologies are confirmed during scoping.

Processing

  • Apache Spark
  • Airflow
  • dbt
  • ClickHouse
  • Elasticsearch

Visualisation

  • Power BI
  • Apache Superset
  • Kibana
  • Grafana

Learning

  • MLflow
  • scikit-learn
  • TensorFlow
  • PyTorch

FREQUENTLY ASKED QUESTIONS

What we’re
often asked.

Do we need a data lake to start?

No. We start with the indicators that matter for your decisions, then build the foundation as use cases are confirmed.

Our data quality is poor. Is that a blocker?

That’s the case for almost every project. Quality is handled within the pipeline: rules, controls, reconciliation and correction at the source.

Where is the data hosted?

Wherever your constraints require: in your data centres or with a hosting provider chosen with you, in line with applicable regulations.

GETTING STARTED

A clearly defined
first step.

Scope my data project 

WHEN TO CALL US

Scattered data, manual dashboards, decisions made without reliable indicators.

FIRST ENGAGEMENT

A data scoping: sources, priority indicators and a first dashboard in production.

INDICATIVE DURATION

4 to 6 weeks

WHAT WE NEED FROM YOU

Access to data sources and a business owner for the indicators.